Crafting thoughtful, outcome-driven products that solve real problems.

Led the Rareloop design team, responsible for driving design standards, defining a unified approach, and supporting team growth.

Led discovery and UX research, including workshops, user research, and ideation, establishing a repeatable, consistent process for delivering solutions with measurable ROI impact.

Built and scaled a high-performing design team through persistent recruitment, mentoring, and coaching, including line-management responsibilities.

Built thriving Developer/Designer communication and collaboration.

Worked across the full product design process, from discovery and planning through to UI and UX design and prototyping, designing web apps, websites, and mobile apps, while creating and maintaining design systems.

Led the creative design of over 75 clients, leading UX strategy and creative direction for web design projects, rebrands, and much more.

Designing websites, from brochure style websites to complex user experience journeys.

Producing web design, logos, videography, photography, display adverts, and social media and presentation material.

Worked with record labels to design album artwork and websites, alongside digital social media content and marketing material, for 50+ artists across the music industry, building up a client base and nurturing ongoing contacts.